Everybody is drawn to likable people. There are certain habits about likable people that draw many people to them. These habits can be learnt and practiced by all in society. For entrepreneurs, it is an added boost if your customers find you to be a very pleasant person. So what are the likable attributes that we have learnt from Bernard Avle, the seasoned broadcaster, award winning talk show host who has a very huge following every morning on the Citi Breakfast Show? Here are the Four habits we have learnt from Bernard Avle.


  1. They always wear a Smile

Smiling is one of the best ways to attract people. Apart from its social advantage, smiling helps reduce stress and increase productivity. Smiling is like a wild fire, once you wear it, others catch it like as quick as a flu in the harmattan season. Denis Waitley described smiling as the light in one’s window that tells others that there is a caring and sharing person inside. Now let us take a look at Bernard; be it on radio or on television, it is quite easy to detect the deep smile with which beams widely on his face. If you want people to like you, smile at them during a conversation and they will unconsciously do same. Try it.

2. They balance asking questions and listening

There must always be a right balance between asking questions and listening when you engage people in a conversation. Listening is an art as well as asking questions. Whiles listening shows you care, asking the right questions also indicates that you are interested in what the other party is saying. Bernard always demonstrates the right balance when he is dealing with his audience. He avoids asking a lot of questions just for the sake of it, and seeks clarification when need be. To find the right balance between asking questions and listening; avoid the temptation to speak while another person is speaking, focus on what the other party is saying, listen well before you respond and finally, do not assume your opinions are always the best. You will be surprised how much your relationship with others would improve when you balance asking questions with listening.

3. They are Genuine

If there is one likable habit about likable people that appeals to many people, then it borders on authenticity. Nobody likes to hang around a fake person. Bernard doesn’t shy away from expressing his views on many subjects. He expresses his feelings which help many people to easily identify with him. It is difficult to like someone you do not know. Likable people are confident and comfortable in their own skin. They are driven by what makes them happy, which ultimately makes them interesting people. Take a moment to listen to Bernad Avle and you’d realize that he fits perfectly as an authentic and genuine person.

4. They greet people by name

Your name is an essential part of your identity, and it feels great when people are able to identify you by your name. Likable people make an effort to use other’s names each time they meet them. This is where Bernard stands tall and possibly why his show is one of the best on the continent. To better remember peoples names, look them in their eye when they introduce themselves. Research shows that people feel validated when the person they are speaking with identifies them by their names. To develop this habit, try simple ways of memorizing the names of the people you come across every day. You can also save names on your phones with a reference to how you met them. That way, you can easily identify your clients as an entrepreneur.


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About the Author, G.K. Sarpong

G. K. Sarpong is an author and founder of Christian Thinkers Community (CTC), a multidimensional organisation headquartered in Accra, Ghana. Sarpong also writes for several media firms across the continent of Africa and a guest writer and editor for various international journals and newsletters including Light Magazine Africa, The Revolution Journal and Christian Thinkers Journal. Sarpong has authored over seven books and hundreds of articles, some of which include Entrepreneurship Africa, Develop the Master in You, Building Success and Answers to Life’s Foundational Questions.